How To Be A Fashion Blogger On A Budget

Monday, 31 July 2017
Floral Print Navy Dress

     Earlier this month, I shared a list of my favourite resources for new fashion bloggers. If you've recently started a fashion blog of your own, you've probably realised by now that it takes more than design resources and worksheet freebies to keep it running; it takes a vast and ever-changing wardrobe.

Fashion blogging can be expensive. It's so difficult to keep up with what everyone else is wearing and come up with fresh style content on a regular basis. However, I believe that style is for everyone, so today I'm sharing my tips on how to dress well without shelling out too much; read on to find out how you can be a fashion blogger on a budget!

Get Creative.

Mix and match pieces you've already worn on your blog to create new outfits! Try to rework them in a whole new way; sometimes pairing unexpected pieces can result in your most popular posts. I definitely repeat items (I've worn the same pair of sandals in my last three posts!), and as long as you're mixing it up, it's still fresh.

Shop Affordably.

Stores like ASOS and Topshop are great places to find trendy pieces and basics for less. When shopping "fast fashion", be sure to pay attention to quality to ensure they last; forgo fabrics like rayon and viscose in favour of cotton and wool, which tend to be sturdier and look more expensive.

Check The Clearance Rack.

Don't be afraid to roll up your sleeves and search the sale section. The other day, I found a Wildfox Couture tank at my local Winners on clearance for $11! I was pretty stoked to find one of my favourite brands at such a markdown. Always give sales a chance; you might score a great find.

Don't Follow Every Trend.

I tend to ignore trends for three reasons: 1.) There's no point wasting money on something you don't actually like or will tire of very soon when you could spend that money on something you do like. 2.) following every single trend will rack up some serious expenses, and 3.) They will become dated fast. Opt instead for sturdy pieces that fit your style beautifully, and you'll actually want to wear for seasons to come.

Get The Basics.

A great pair of jeans can be worn with dozens of statement tops to create different looks, while the perfect sandals will go with any dress. Try to think of a few different ways you can pair an item with your existing wardrobe before making purchases.

Keep It Minimal.

Sometimes less is more! Sell what you no longer wear on sites like Depop or Tradesy.  I love doing this; every once in a while I make enough to buy another item I love. It's environmentally friendly, thrifty, and will clear up space in your closet for new loves.

Shop Pre-Loved.

I love vintage, and the hunt for a perfect piece is a hobby in its own right. If you're looking solely for designer digs, there are upscale thrift shops like Thred Up and The Real Real dedicated to delivering the gently used brands you love.

Shop Outlets.

Marshalls and TJ Maxx are some of my favourite places to shop. They carry hundreds of brands at a fraction of the price and receive a few shipments per week. You never know what you're going to find, so every trip is a surprise!

Quality Over Quantity.

This applies to posts as well as clothes! I only shoot a few outfit posts per month. While it seems some fashion bloggers are churn out new posts every day, don't feel the need to compete with them. Instead, spend a few days putting together an outfit you really like and take your time shooting the best photos you can.

That's it for my tips! What are your fave frugal ways to fashion blog?
How To Be A Fashion Blogger On A Budget - Jackie O My


  1. Love the post! It can be hard being a fashion blogger and have a tight budget!

    1. It definitely can! I always love to find new creative ways to run a fashion blog without spending too much. It's a challenge :)

      Thanks Rebecca!

  2. I love this!! Definitely bookmarking this for reference:) haha


  3. Useful post! THank you so much. :)
    By the way, I buy lots of stuffs from the thrift stores. I think, it could be a good idea too. :)

    Sofi B

    1. Definitely! I didn't mention thrift stores because that can be a blog post in and of itself! So fun :) Maybe you should write a guide Sofi? xx

  4. Such useful tips thank you!!

    xx Sara

  5. It's all in the name! You can have the best, most relatable fashion blog in the world, but without a catchy and easy-to-spell name that hints at what your blog is about, your future readers could be lost. Keep it simple. Keep it fun. Make it fashionable.

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