Monday, 17 September 2018

Road-trips & Comparison In Fashion Blogging

Monday, 17 September 2018
Road-trips & Comparison In Fashion Blogging | Jackie O My

Road-trips & Comparison In Fashion Blogging | Jackie O My

     Totally just kidding, because I've never been on a road trip in my life. Far from snapping pictures in gorgeous, exotic locations, this photography adventure saw me taking photos in a drive-through and wondering if this is rock bottom, blogger-wise.

Remaining positive and confident in the fashion-blogging world is tricky. There's always someone (or thousands of someones) with better equipment, more talent, a better wardrobe...the list is endless. That's a lot to compare yourself to, and there are times I feel under constant pressure to step up my game. Sometimes more than possible.

It's useful to remind myself to take a step back and breathe. This is not a competition, and instead of envying other girls that find success with blogging, I should be applauding them and lifting them up. After all, they prove it's possible to follow your passions and find success with them, even if you start off with no experience. I received some helpful advice recently that I've been trying to internalise: Don't aim to be an expert, just aim to be better than you were.
Saturday, 15 September 2018

Escape In California To The Joshua Tree House

Saturday, 15 September 2018
Escape In California To The Joshua Tree House | Jackie O My
The Joshua Tree main house living room.

     So many of us hope to one day visit Joshua Tree national park in California. Why not make it a slow-living getaway worth remembering by bunking at this hideaway for desert dreamers? The Joshua Tree House is an incredible hacienda just 10 minutes from the national park, set against the picturesque backdrop of the beautiful desert.
This is a place for dreamers to reset, reflect, and create. Designed with a 'slow' pace in mind, our hope is that you enjoy every part of your stay; from making local coffee by drip in the morning, choosing the perfect record to put on as the sun sets, or by relaxing in the hot tub surrounded by over 100 Joshua trees and a starry night sky.
Looks like the owners met their goal, judging by the 5-star reviews this property boasts. Nothing but satisfied customers here! The main house features two bedrooms, two bathrooms, a Jacuzzi, kitchen, and fireplace (not to mention gorgeous views). This place is the stuff dreams are made of, and I truly hope to stay here one day.


Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My
Living room of the Casita.

The Casita
 is a two-bedroom house twenty minutes away from the national park. It was built in 1958, and boasts a hot tub, kitchen, and fireplace. This space is perfect for small families and groups. The final space is the Hacienda house, which also contains two bedrooms.

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My

Escape In California To The Joshua Tree House | Jackie O My
Photos from The Joshua Tree House.

Will you make the trip to this California paradise? For more of the Joshua Tree House, visit them on Instagram.
Monday, 10 September 2018

Brand Love: Vanessa Mooney

Monday, 10 September 2018
Brand Love: Vanessa Mooney | Jackie O My
Photos by Graham Dunn for Vanessa Mooney.

     In my last 5 Things I Love post, I mentioned how thrilled I was to discover Los Angeles-based jewelry and fashion designer Vanessa Mooney. Now I'm delving into the brand's philosophy and sharing my favourite campaign photos.

I was immediately drawn to the Spring - Summer 2018 lookbook for one reason: model Zoi Aggeliki is the star of this shoot, and I am getting some serious classic Brooke Shields vibes from her (just look at those amazing brows!). This lookbook is all about casual style and summers spent in arcades by the pier, and Donna Lisa, the wardrobe stylist, did a fantastic job capturing the essence of carefree attitude within these outfits.
Wednesday, 15 August 2018

Wellness Diary: A Beginner's Guide To Healthy Eating

Wednesday, 15 August 2018
    I've been talking a lot about skincare lately and it's gotten me thinking about the health of my skin as a whole. Your skin is actually a really good indicator of your overall health, so dryness, dullness and other skin issues are definitely not something to be overlooked or covered up. Don't get me wrong: I love creams and masks, but there's only so much topical treatments can do for your skin in the long-term. Now I'm focusing on getting a healthy glow from the inside-out by making sure I'm getting all the nutrients my skin needs.

In my past wellness diary posts, I focused on the importance of exercise, and spoke a bit about moderation when eating unhealthily; the focus of this post will be healthier eating options. Remember, I'm totally clueless when it comes to nutrition. I eat out daily and am a proud french fry connoisseur. I do love the idea of health and nutrition, but in the end, I reach for comfort foods almost every time. So, is there a balance that can be struck?


Wellness Diary: A Beginner's Guide To Healthy Eating | Jackie O My
Long Beach chef Ella Calderon fixes an array of colourful ingredients. Photo from UO Blog.

It doesn't have to be boring!


In an interview with Urban Outfitters Blog, Long Beach chef Ella Calderon shares brunch recipes that can only be described as beautiful and packed with nutrition. I really recommend that post, because even if you're not a fan of her sparkling grapefruit and rose water drink, you won't be able to deny any longer that healthy food has the potential to be colourful, vibrant, and delicious. Think about the kinds of flavors you love; becoming accustomed to healthier meals is a matter of finding the dishes you love, and creating those tastes in a healthier way.

A few craving swaps to consider:


If you're like me, you will need the most basic tips for simple and easy transitions to healthier options. Luckily, lifestyle and food bloggers have us covered.

Each and every night, I have sugar cravings right before bed. Imagine how much more fulfilling it would be to whip up pancakes using ingredients like oats, banana, strawberry jam and coconut flakes instead of reaching for a handful of snack-size chocolate bars, which offer very little in the way of actual hunger fulfilment. Try this Guilt-Free Strawberry Coconut Pancakes recipe by the lovely Kate La Vie for your next sugar fix.

The second recipe I'm totally on board with is for something that I (and so many others) can absolutely never resist - pizza. Design Love Fest created a homemade, cast-iron skillet version of the tempting dish using powerfully healthy ingredients like avocado, red onion, and arugula. It's a way better option than delivery if you can't resist a cheesy pie this weekend.

Of course, you can find a healthier version of practically any food, but what if you don't have the time or energy to cook? Even with well-thought-out food plans and a fridge full of fresh ingredients, sometimes you just want a snack. Here are a few ways to eat healthy on the go.


Wellness Diary: A Beginner's Guide To Healthy Eating | Jackie O My
Photos from Kate La Vie and Design Love Fest.

Low-effort snack ideas:


1. Fresh Blueberries and strawberries make a sweet snack alternative to sugary treats.
2. Sandwiches packed with double-the-veggies, like tomatoes, onion, peppers and lettuce can never go wrong.
3. Rice is such a great impromptu meal option, because it's quick, low-cost, and can be mixed with veggies and poultry/meat for protein and nourishment. Recipes also vary wildly, which offers variety.
4. Bananas are great on the go, in a bowl on your desk or in your bag.


Some inspiring links:


Grilled Chicken BBQ Salad - A salad that will actually leave you satisfied.
A Week Of Healthy Breakfasts - These can be prepped in advance!
Summer Fruit Salad - This colourful salad from Honestly YUM is so pretty and festive!
Grilled-Cheese Salad - Another colourful salad, this one with chunks of grilled cheese. 
Honey Hi's Five Principles Of Eating Well - Some Healthy Eating Tips from an L.A. based cafe.


What's your fave healthy recipe? I'd love to hear below!
Thursday, 9 August 2018

5 Things I Love: 08/09/18

Thursday, 9 August 2018
5 Things I Love: 08/09/18 | Jackie O My
Photo from Vanessa Mooney.
     As I write this, it's currently thirty-four degrees (ninety-three Fahrenheit!) and I am melting. I am so ready for autumn, but summer style still has me. Feeling the same way? Well, I've rounded up five height-of-summer links to keep you cool. Read on below!
Wednesday, 8 August 2018

Review: Boscia Luminizing Black Mask

Wednesday, 8 August 2018
Review: BOSCIA Luminizing Black Mask | Jackie O My
Photo from Sephora.
     Hey! I'm back with a quickie review.

I've been so obsessed with skincare lately! I used my very first mask last month with amazing results (the Saturday Skin Spotlight Brightening Mask is heavenly) and my skin feels so pampered afterwards, I've been making them a weekly skin treat. I don't usually write reviews on products I didn't actually purchase, but I really wanted to share my thoughts on this product.

Masks aren't cheap, so this week I used the Boscia Luminizing Black Mask, which I received as a sample with my last Sephora order. You can find this mask at Sephora for $45.00 CAD.
Friday, 3 August 2018

Find Paradise In Morocco At Le Riad Yasmine

Friday, 3 August 2018
Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

     Riad Yasmine is an eight-bedroom luxury boutique hotel in Marrakech, Morocco, and the perfect place for an impromptu end-of-summer escape. Like the Riad Jardin Secret, this beautiful hideaway is located near the bustling Medina of Marrakech. The hotel was purchased in 2015 by Gabriel and Alice, who are originally from the south of France. Since then, the duo have been transforming the hotel into "a green paradise, an urban jungle".

Boasting a beautiful rooftop terrace, fresh, local cuisine and a stunning azure pool area, Le Riad Yasmine is a place of relaxation. If you visit, be sure to say hello to the resident cats, who can often be found lazing by the pool.


Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My

Find Paradise In Morocco At Le Riad Yasmine | Jackie O My
Photos from Le Riad Yasmine.
Does lounging by the pool at this hotel look like your dream vacay? Would you stay at this Moroccan getaway?
Saturday, 21 July 2018

8 Things You Can Buy Right Now To Harness The Beauty Of Crystals

Saturday, 21 July 2018
     It's crystal clear: whether you believe in their mystical abilities or not, crystals have been used in wellness and beauty regimes for thousands of years. Among others, their purported benefits include healing and spiritual growth and banishing negative energy while attracting positive vibes. And now they promise to help your natural beauty shine from within.

While the benefits of crystals are debated, their beauty cannot be. Are you looking for something to make your day feel just that much more magical? Here are eight things you can buy right now to bring the power of crystals into your beauty routine.


8 Things You Can Buy Right Now To Harness The Beauty Of Crystals | Jackie O My
Herbivore.

Herbivore PRISM Exfoliating Glow Potion


Okay, so it's not made of actual crystals to my knowledge, but it certainly shimmers, so I'm going to allow it. Herbivore's PRISM Glow Potion is "part essence, part serum, pure potion".
This nearly magical and truly natural water-based potion exfoliates the top layer of dead skin cells and de-clogs pores to reveal fresh, smooth and glowing skin...A rainbow of natural fruit acids and hydrating botanicals combine to gently resurface, even skin tone, improve texture, increase clarity and boost hydration - for your best skin yet, naturally.
This formula contains Rose Water, Aloe Water, Bilberry Lactic, Sugar Cane Glycolic, Orange Peel Citric and Apple Malic Acid. I'm not sure what some of those ingredients are, but they certainly sound fresh and natural. This is one girl who would love to get her glow on with the PRISM potion.

Find it at Sephora for $80 CAD.
Wednesday, 18 July 2018

5 Things I Love: 18/07/18

Wednesday, 18 July 2018
5 Things I Love: 18/07/18 | Jackie O My
Photo from A Fabulous Fete.
     We're midway through Summer, and I am feeling the heat. Good thing I have five cool links for you to get you through Wednesday.

At the beginning of this season, I couldn't get enough of warm colour palettes, but this week I'm really loving cooler blush and purple tones, and more romantic styles. My picks this week reflect that, featuring rose clay beauty treatments and one seriously feminine lookbook. Check them out below!

Sunday, 15 July 2018

Review: Saturday Skin Spotlight Brightening Mask

Sunday, 15 July 2018
Review: Saturday Skin Spotlight Brightening Mask | Jackie O My
Photos from Saturday Skin.

     Saturday Skin is a South Korean beauty brand that has amassed a cult following. Praised by Nylon, Elle, Allure, and even featured by Teen Vogue as a beauty game-changer in 2016, this line of vegan skincare products may just be a beauty guru's best kept skin secret.

Of course you may recognise them as one of the most gorgeous products in the skincare isle, thanks to their trademark millennial pink packaging.




For years I've been hearing the wonders of K-beauty and Korean skincare products, and I've longed to try them locally. Saturday Skin lays claim to a special "Cha-7 es complex", a formula derived from natural ingredients that promises to promote your skin's natural regeneration process. That's a pretty big promise. So is this one of those amazing Korean beauty secrets?

Their philosophy sure sounds amazing:
We live for Saturdays. Sleeping in, staying up. Daydreaming and adventure-seeking. All play, no work. We believe your skin should feel as good as you do when you wake up refreshed: happy, healthy and bright. Developed to reveal your clearest, dewiest complexion, Saturday Skin is a weekend in a bottle.
Um, yes please! Can any product live up to this promise? Let's find out.


First impressions


First, some real talk: I have never used a sheet mask before. Therefore, I had more than a little trouble unfolding the mask itself. It was slimy and cold, but I'm guessing this is how most sheet masks feel. I looked and felt ridiculous wearing it, and briefly wondered why I was doing this to myself. Perfectly dewy skin, I reminded myself, and left it on for the recommended ten minutes.


Review: Saturday Skin Spotlight Brightening Mask | Jackie O My


My skin was definitely softer when I removed it. It looked and felt moisturised and healthy. This is not a mask that needs to be washed off; rather, you smooth the serum left on your face into your skin. I initially assumed "brightening" was the same thing as lightening, and therefore thought the look of my freckles might diminish, but this wasn't the case. My results were good enough, though, that I decided I wanted to give this mask another try the following week.


Take two!


One thing I realised immediately is they pack a ton of essence into each mask packet. Following a great tip from the review section on Sephora by Jillie A, I kept the excess to use as a mask the following week. I was left with basically a Jelly mask, which was much easier to apply. I smoothed the essence onto my skin, this time leaving it on for fifteen minutes for good measure. I wiped it off with a face towel, avoiding washing as per the instructions.

The next morning, my skin literally felt like silk. It was crazy soft! and so glowy. I don't want to brag, but I'm totally going to use the word radiant. I was so happy with my results.


The verdict


So would I recommend this product?

That's a big fat yes! Although I didn't lose my freckles, my skin was softer, smoother, and even seemed healthier. I noticed a significant reduction of redness, and felt totally refreshed. Saturday Skin lived up to all its promises. I purchased my mask from Sephora for CAD $7.50, and my results totally blew me away. How crazy is that?

This mask is definitely worth snagging if you're looking to treat your skin with a cool drink of moisture. You won't be disappointed.

Have you tried Saturday Skin? What is your all-time favourite skin mask? Let me know below!
Review: Saturday Skin Spotlight Brightening Mask | Jackie O My
Wednesday, 11 July 2018

My Shopping Habit & How You Can Join Me On A No-Shop

Wednesday, 11 July 2018
My Shopping Addiction & How You Can Join Me On A No-Shop | Jackie O My

     Shopping has always been something of a hobby for me. When I was young, my mother would pick me up from school each day and take me to the mall. We'd get ice-cream and browse; handbags for her, Barbies for me. I still feel so comfortable at that mall. I've often referred to it as my "second home", a safe place in a world constantly changing.
Saturday, 7 July 2018

Brand Love: Shmelevsky hats

Saturday, 7 July 2018
Brand Love: Shmelevsky hats | Jackie O My

     When Vlad Shmelevsky, founder of Shmelevsky Hats, reached out to me to introduce me to his handmade Ukrainian hat brand, I was instantly floored by the beauty of the press photography, and the hats within. Vlad and his brother Stas launched the brand in 2017, and the duo have been creating timeless and elegant pieces ever since. Inspired by modern sculpture, Stas creates each hat himself, from sketch to finish:

I admire the laconic forms and lines in the works of British sculptor Anish Kapoor and American sculptor Richard Serra. In our collection, I tried to rethink the classical forms of hats without depriving them of utilitarianism. To emphasize the contours and silhouettes, I used the colours prominent in the works of Anish Kapoor; rich red, blue, pink, and grey.

The colour palette is amazing; my personal favourite hat is a tie between the White Mars and the Pink Jupiter; I'd be hard pressed to choose between them.

If you're looking to invest in a statement piece that will stand the test of time, I recommend a hat crafted by the Shmelevsky brothers. The hats start at $170 USD and can be commissioned through the brand's Instagram account.
Saturday, 16 June 2018

How To Create A Beautiful Instagram Feed

Saturday, 16 June 2018
How To Create A Beautiful Instagram Feed | Jackie O My

     Ah, Instagram! I've had a love-hate relationship with this platform for years. I've scrubbed my Instagram account and re-branded around a dozen times, struggling to create a cohesive theme that summarizes who I am to a world full of strangers. However, I'm happy to say I've made my peace with the app, and am finally proud of my account (although a few more followers wouldn't hurt, hint hint).
Monday, 11 June 2018

5 Things I Love: 6/11/18

Monday, 11 June 2018
5 Things I Love: 6/11/18 | Jackie O My
Photo via LACAUSA.

   Hey! How was your weekend? I know I say this every week, but mine was busy.

I only just barely got this post out on time but managed to pull through at the last second (like literally this morning). Of course, that didn't stop me from finding 5 pretty awesome things to share with you today. Check out these 5 cool links to keep the weekend vibes going.


5 Things I Love


1. No Sidebar wrote a great post titled Confessions Of A Reformed Shopaholic. Coming from someone who has also struggled with shopping impulses, this article was super thoughtful and on point.

2. I really loved Kate La Vie's post on Summer Style Rules. She's so chic!

3. Oh Happy Day had a Parisian Picnic On The Seine and it was too adorable. Looks delicious too!

4. HonestlyWTF's gorgeous post on Exploring Santa Fe has me wanting to head west.

5. I've can't get enough of the linen trend this season! A few faves are the Coyote Jumpsuit by LACAUSA and the Sunny Sun Set from Free People.


5 Things I Love: 6/11/18 | Jackie O My
Via Free People.

What are your fave things this week?
Saturday, 9 June 2018

Urban Decay Review 2: Naked Petite Heat Palette

Saturday, 9 June 2018
Urban Decay Review 2: Naked Petite Heat Palette | Jackie O My

     Ready to turn up the heat with Urban Decay's Naked Petite Heat? Well, simmer down because this palette left me cold.

Guys. I was so excited to find this palette at Shoppers Drug Mart's Beauty Boutique counter. It was priced at $23 CAD, which made me a little suspicious. This palette currently sells at Sephora for $36 CAD. Then I noticed the extra 30% off sign next to the palette. Strange, but I couldn't resist trying this product out. I ended up paying $16 CAD for my palette while shrugging off my reservations. What a great deal, I thought.

I'm sure you can tell from my tone it didn't end well. But let's talk about what that $16 got me.

The details


This palette contains six neutral matte shades "inspired" by the UD Naked Heat palette. That's 1.3 g of shadow, your standard UD Basics palette size. The shades included are Inhale, Vibrate, Hot Spell, Wild Thing, Heist, and Strike.

This is where a mini-gripe came in. The Petite Heat palette doesn't contain even one of the gorgeous metallics from the full-size Naked Heat palette (Lumbre, Scorched, and Ember). These three shadows are, in my opinion, the prettiest of the lot, but I shrugged that off. The colours included may not be shimmery, but they are beautiful. Can't have everything in a travel palette, right?

Photo from Urban Decay.

The verdict


I swatched the shadows and they're exactly what you'd expect from Urban Decay - buttery, smooth, pigmented, and high-quality. I really loved the shades against my skin. I applied a quick shadow trio to my eyes using Inhale on my brow bone, Hot Spell on my lid and Strike in the crease. It looked good.

But here is when I noticed the major problem. I don't know if there was something wrong with the palette I purchased or what, but it smelled nothing like the other Naked Basics palettes I've tried (which smell almost like nothing). It was just sort of...bad. The smell could best be described as tar-scented. I can't define what exactly was wrong, but I checked my sister's palette. She purchased hers at the same time, and sure enough the same unpleasant odor was present. I was so disappointed. This smell may not bother everyone, and honestly, the shades, quality and pigment are all gorgeous. But I am pretty sensitive to scents so I decided to return it.

Oh, Urban Decay, you're 0 for 2 with me! I hope the third time is the charm.

Has anyone else experienced this issue with their palette? Does anyone know of an awesome travel sized palette I can try? Let me know below!

Edit 15/07/18 : I have tested the palette at Sephora and there is no unpleasant smell to this palette. I suspect Beauty Boutique let their palettes expire, thus the low price. If anything, this is a lesson that if it seems to good to be true, it is. I recommend purchasing your palette directly from Urban Decay or a retailer like Sephora to ensure the product quality.
Urban Decay Review 2: Naked Petite Heat Palette | Jackie O My
Wednesday, 6 June 2018

Featured Artist: Ayumi Takahashi

Wednesday, 6 June 2018
Featured Artist: Ayumi Takahashi | Jackie O My
Art by Ayumi Takahashi.

     Who's ready for some creative inspo with another Featured Artist? This time I'm going to introduce you to Ayumi Takahashi: illustrator, painter, and textile designer extraordinaire.

Ayumi was born in China, raised in Japan and currently resides in New York and Tokyo. I totally feel her travels across beautiful and fashionable cities are reflected in her illustration style and the detail added to clothing in her work.

I first saw Ayumi's art featured on HonestlyWTF and I was instantly in love with it. Her playful use of bright colours and pattern just thrills me. Her art is almost minimal in a sense; there's nothing frivolous. Everything fits perfectly.
Tuesday, 5 June 2018

Writing Meaningful Content As A Fashion Blogger

Tuesday, 5 June 2018
How To Write Meaningful Content As A Fashion Blogger | Jackie O My

     If you've been following this blog, you may have read a post series I like to call Brand Love. In this series, I share brands and campaigns I consider outstanding. I like to think I've been pretty selective of the brands I've featured on my blog. However, life has been busy, and I have to admit to falling into the cycle of putting off long-format blog posts and whipping up a quick brand feature instead. For a while, I was posting multiple brand campaigns and Pinterest round-ups per week, and nothing else.

Let's be honest here: If I publish nothing but campaign photos, even if I offer my perspective, it's not worth it for you to visit my blog. I'm no longer providing a value to you, my readers.

I've decided to start holding myself accountable; it's time to bid low-effort posts goodbye. Here are some ways I've been trying to create a better blog, and my thoughts on writing meaningful content as a fashion blogger.

Keep in mind, though, that this post isn't meant to bash anyone. For example, The Cool Hour mainly posts campaign and brand photos, and I love that blog. These are just some ways I'm changing; you keep doing you!


Quality posts vs. quantity


Brand Love posts do require time; I need to contact brands for permission to use their photographs, choose the campaign I want to feature, resize the images, research the brand, and finally write and polish the actual post. However, it's not nearly as time and effort consuming as taking my own photos. But is it worth it to "save time" and write several posts rather than one well-planned and thoughtful post?

I really resonated with this quote from Sophie Davies of A Considered Life:

Blogging culture encourages writers to produce content daily with a rolling editorial schedule that can leave bloggers feeling overwhelmed and drained. There's so much noise online, why add to it?
It's far more important to create purposeful content that contributes to your mission and its message rather than sticking to a blog schedule because you feel obliged to publish a certain amount of posts per week or on set days. Creating mindful content means having a clear intention that provides value for its readers. 

Yes, there is so much noise in the blogging world, and we all want to be noticed. We tend to get a spike in traffic when we publish new content, but pushing for those views at a rate you can't keep up with is not advisable, in my opinion. Your content will likely be lower quality which can lead readers to feel duped, and your content to get lost in a sea of posts.

My advice? The best way to grow is to create a body of work you're proud of. Take a step back, focus on the posts you most want to work on, and write them properly. Focus on quality and your work should grow organically.


Being mindful of my impact


Consumerism is a huge part of the fashion blogging community. Whether a blogger identifies as a fashion Instagrammer, beauty guru, lifestyle blogger, or something else, we're often giving readers the impression that we recommend products or brands. Now more than ever, in fact, with the rise in affiliate programs, sponsorships, and brand ambassador titles, sometimes we're essentially telling people what to buy.

Here's where I'm a bit torn: I love talking about fashion and clothing, but the knowledge of wasted resources and unethical manufacturing processes weigh heavy on me. While I think fashion can be a wonderful thing, I don't want to contribute any more than necessary to thoughtless consumerism. It may seem counterproductive, maybe even hypocritical, to blog about clothing and brands while preaching anti-consumerism. I'm not here to tell you what you can or can't promote on your own channels. But for transparency's sake, I'm going to be mindful that everything I share on my blog is something I would purchase myself, and (fingers crossed!) hopefully I can avoid promoting brands with overly-questionable practices.


Using more of my own photos


There are times when I love taking my own photos, and times when I hate it. It can be a lot of effort, and it's so frustrating when they don't turn out. Even the weather can affect my blog editorial! It's so tempting to fall into the routine of using campaign photography every other post; your blog looks fantastic, and it's easy. Unfortunately, you one day find your blog looks just like every other fashion blog or magazine that has featured the same photos. There's nothing to pull your readers in, because these photos can be found elsewhere. You have to offer something from your perspective. Something new.

I definitely recommend using your own photography over stock photos, at least 50% of the time. It's more effort, but why run a blog if you're just pushing out low effort posts to avoid work? When you take your own photos, you've already provided value to your readers in the form of your images; that can really make the rest of your content stand out.


So am I going to stop posting about brands altogether?


No! I love featuring unique campaigns. In fact, I have some Brand Love posts scheduled in the upcoming month. However, I am definitely going to limit this post series to an occasional post. I'd like to create a mix of content for readers so it doesn't hurt to mix a bit of eye candy in with the more valuable content!

What are your thoughts on providing value as a fashion blogger?
How To Write Meaningful Content As A Fashion Blogger | Jackie O My

Friday, 1 June 2018

Weekend Wardrobe

Friday, 1 June 2018
Weekend Wardrobe | Jackie O My

     Yay, It's Friday! Hope you're as excited for the weekend as I am. Today's outfit post is a bit photo-heavy because I love this new tee shirt and also how my legs look in these shorts #sorrynotsorry. I'm wearing my typical weekend uniform: a slogan tee and denim.

I just ordered this tee from my all-time favourite tee shirt designer, Ban.do. I was a little worried when I received it because it felt different - they've evidently changed their manufacturer and it felt just a bit thinner than usual. I was relieved to find they are just as soft and perfect as ever, though, and am so thrilled with the peachy colour.

What does your weekend uniform look like?
Wednesday, 30 May 2018

Rue Stiic: Barcelona

Wednesday, 30 May 2018
Rue Stiic: Barcelona Campaign - Jackie O My

     Looking for the perfect wardrobe for your next jet-setting adventure? I've been eyeing this Australian-grown brand for the longest time, and I'm so excited to finally be sharing one of their Campaigns with you.

Founded by Jillian Beed in 2003, Rue Stiic has perfected their merge of Californian and Australian coastal style with Bali influence. Based in Byron Bay and handmade in Bali, this carefree bohemian brand "embraces a travel lusting lifestyle". Sounds perfect to me!
Monday, 28 May 2018

The Spring 2018 Dress Edit: 7 Dresses I Love

Monday, 28 May 2018
The Spring 2018 Dress Edit | Jackie O My
Photo from Faithfull The Brand.
     Summer is finally almost here, and although I'm more of a cool-weather girl, I'm definitely excited for all the amazing warm weather style trends I've spotted this season.

Saturday, 12 May 2018

A Day In The Tulip Fields

Saturday, 12 May 2018
A Day In The Tulip Fields | Jackie O My

     Happy Saturday! I hope everyone's having an amazing weekend so far. This week I visited the annual tulip festival in my little British Colombian town. It was beautiful and so colourful! It was also a little windy - my hair wouldn't cooperate!

At first, I was unsure whether I should publish these photos or not. They would have turned out better if I had dressed up, but lately I've been embracing my tomboy side when getting dressed. On this day, I was comfortable in my Keds and jeans. I'm also wearing my current favourite sweater, a Brunette The Label one I picked up in a local shop. So comfy!

Wednesday, 9 May 2018

Snag These 4 Super Cute (& Free!) Motivational Wallpapers

Wednesday, 9 May 2018
Snag These 4 Super Cute (& Free!) Motivational Wallpapers - Jackie O My

     Last week I introduced my first ever freebie for Jackie O My. I had so much fun I decided to get creative again and offer some more free goods! This time, I wanted to make desktop wallpapers, and I love the way they turned out.

Monday, 7 May 2018

The Spring 2018 Swim Edit: 7 Fun Swimsuits This Season

Monday, 7 May 2018
The Spring 2018 Swim Edit: 7 Fun Swimsuits This Season | Jackie O My
Photo from Aerie.

     It's been forever since I've done a shopping editorial. Sadly, my past swimsuit edits were deleted during my site redesign. Naturally, I couldn't resist writing a new one when I saw all these colourful swimsuits!

I absolutely adore one-piece swimsuits. They're such an awesome throwback to the 80's and 90's. They remind me of being young and Summer camp. The bold colours on these suits perfectly capture my mood lately. I've been in a bit of a rut for the past few months, both emotionally and style-wise; now I'm ready for good vibes, and these tropical vibes feel like a breath of fresh air!

The only things lacking in swimwear catalogues this season are the slogan one-pieces we saw an abundance of last year. We need more sassy suits! If you know of any awesome ones, let me know in the comments!